VEVS designed a shop-in-shop for Levi’s, this will give the Levi’s collection extra attention in the multibrand jeansstore De Rode Winkel in Utrecht. The jeanswall presents their new jeans collection, the wooden presentation panels can slide in front of the jeans. In front of the jeanswall stand a four meter long Denim Bar, it’s design refers to the traditional workbench and contains a showcase for Levi’s heritage. It also holds the Levi’s Fit-guide presentation.

Copyright: VEVS Interior Design, the previous store concept was developed by OPERA Amsterdam.

Photography: Mike Bink