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retail / Thom Broekman #2

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Thom Broekman is a retail chain with ten stores specialized in menswear. Haarlem is the second store we redesigned with a new shop interior. All stores have their own unique look and feel. This store has a hotel like look with in the middle the service area with the cash desk in layered wooden oak and marble top. The backdrop a bronze mirror which give more depth and features a quote “A man should look as if he has bought his clothes with intelligence, put them on with care, and then forgotten all about them.” In front of the desk a large presentation cupboard frame raises into the void to show their new collection and inspire while drinking a cup of coffee. In the back of the store the shirt bar with a tailor look and feel with a vintage counter to showcase the shirt accessories. Here a more intimate area is created where also the fitting rooms are situated. Hanging metal labels help sign the different brands throughout the store.

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Copyright: VEVS Interior Design
Photography: Wim Hanenberg