retail / Thom Broekman #3
Thom Broekman is a retail chain with ten stores specialized in menswear. Woerden is the third store we redesigned with a new shop interior. All stores have their own unique look and feel. This store has a look of a modern hotel lounge, with low seating and lots of space. This big store is divided into separate ‘rooms’ with each their own look and feel. You enter the store in a Hugo Boss room with black walls. In the middle the light service area with a glass cash desk with metal top. In front of the desk a large presentation wall with mannequins to show their new collection and inspire while drinking a cup of coffee in comfortable sofa’s. In the back of the store the shirt bar with a tailor look and feel with a vintage counter to showcase the shirt accessories. Here a more intimate area is created where clients can have coffee and read magazines, the fitting rooms are also situated here.