For the Dutch linoleum flooring company Forbo, we designed their Exhibition Stand at Design District 2012. Design District, formally known as 100% Design, is the Dutch trade event for interior design. The 10th edition of the event toke place in the beautiful Taets buildings in Zaandam. We were responsible for the Concept / Design for the Exhibition Stand and worked closely with the communication and marketing department of Forbo. The stand focusses on the natural raw materials used in the production of their linoleum product and the inspiration for the collection. In three interactive viewers the inspiration and production of the collection is shown. Furthermore VEVS was responsible for all the graphics, invitations, online trailer, online banners and art-direction of the interactives. Interactives and trailer are made in collaboration with video artist Lieneke Lokhoff.
Copyright: VEVS Interior Design
Photography: Mike Bink