VEVS designed new interior elements to update the multibrand jeansstore De Rode Winkel in Utrecht. A four meter long Denim Bar in the middle of the store focusses on Vintage Jeans. This is the place where one can get serviced on this high end product. Behind this saddle leather counter, we located two showcases to display the Vintage Jeans collection and accessories. The wall is lined with black strips of wood. For the woman’s area we created a large freestanding open frame with shelves and brackets to present all merchandise. A part of this frame rises five meters high in the void. Magnetic brand labels help sign the collections. Five large movable tables give more presentation possibilities throughout the store.

Copyright: VEVS Interior Design, the previous store concept was developed by OPERA Amsterdam.

Photography: Mike Bink